Welcome to the APacCHRIE Conference 2025

Dear honored delegates and participants, on behalf of Chiang Mai University, it is with great humility and sincere pleasure that I extend a warm welcome to all participants of the APacCHRIE Conference 2025. We are truly honored to have the opportunity to host this esteemed gathering in Chiang Mai, Thailand—a city known not only for its cultural richness and natural beauty, but also for the genuine warmth and hospitality of its people.

Often referred to as the “Rose of the North,” Chiang Mai gracefully blends centuries-old heritage with the vibrancy of modern life. We warmly invite you to experience the unique charm of our city, and we hope it will provide an inspiring backdrop for your time at the conference.

This year’s theme, “Transforming to the Future: Innovation, AI, and Regenerative Tourism and Hospitality,” reflects our collective commitment to shaping a forward-looking industry that is innovative, inclusive, and sustainable. Throughout the conference, participants will have the opportunity to present their research, take part in interactive workshops, and learn from insightful keynote speeches delivered by distinguished academics and industry leaders. Panel discussions will explore pressing issues and future trends, while networking opportunities will allow attendees to build meaningful professional connections. The program also includes activities that highlight participants’ contributions and emerging voices in the field.

We are deeply grateful for your presence and contribution, and our organizing team is committed to supporting a conference experience that is enriching, collegial, and memorable. It is our hope that your time in Chiang Mai will be both professionally rewarding and personally fulfilling.

Thank you once again for joining us at the APacCHRIE Conference 2025. We wish you a productive and enjoyable stay.