On behalf of Chiang Mai University, it is my sincere honor and joy to extend a very warm welcome to all participants of the APacCHRIE Conference 2025. We are delighted to host this prestigious event in Chiang Mai, Thailand, a city celebrated not only for its cultural heritage and breathtaking beauty, but also for its warm hospitality and unique charm.

Chiang Mai, often called the “Rose of the North,” blends a rich cultural heritage with modern conveniences and vibrant lifestyles, offering visitors an unforgettable experience. As Conference Chair, we are thrilled to invite you to immerse yourself in this remarkable city and all it has to offer.

This year’s conference, themed “Transforming to The Future: Innovation, AI and Regenerative Tourism and Hospitality,” is dedicated to inspiring innovative ideas, fostering meaningful connections, and encouraging critical dialogues around technology, innovation, and sustainable tourism practices. Through thoughtfully planned presentations, workshops, and networking opportunities, we aim to empower industry professionals and educators alike, promoting meaningful exchange of ideas and collaborations that can positively impact the global tourism and hospitality sectors.

We enthusiastically anticipate your participation, and our dedicated team is committed to ensuring your time at the conference is insightful, engaging, and enjoyable. May your experience in Chiang Mai not only expand your professional horizons but also leave you with lasting personal memories.

We look forward to welcoming you soon to the APacCHRIE Conference 2025 and wish you a rewarding and pleasant stay in Chiang Mai!